Ashley Kerubo · Finance & Executive Operations Assistant
Helping founders stay financially organized, operationally aligned, and focused on growth.
I support founder-led businesses with finance operations, executive support, and business systems that keep the back office running smoothly — so leaders can spend less time managing details and more time growing their companies.
About
Hi, I'm Ashley.
I help founders, CEOs, and growing businesses stay on top of the financial and operational side of their companies.
With more than 7 years of experience across accounting, bookkeeping, financial reporting, and business administration, I've supported businesses in maintaining accurate financial records, improving operational visibility, and managing critical processes that keep organizations moving forward.
My work goes beyond bookkeeping. I help founders create structure around recurring tasks, reporting, documentation, project tracking, executive coordination, and operational workflows — ensuring important responsibilities are completed accurately, consistently, and on time.
Whether it's maintaining financial visibility, organizing business operations, coordinating projects, or supporting executive decision-making, I help create the systems and accountability that allow businesses to scale with confidence.
What I Do
Finance, executive support, and operations — the back office handled, so you can focus on growth.
Accurate financial information is the foundation of good business decisions. I help businesses maintain organized financial records, reliable reporting, and efficient financial processes.
I help founders stay focused on strategic priorities by managing administrative and coordination tasks that demand attention.
Operational organization creates consistency and improves execution. I help businesses create systems that reduce chaos and keep teams aligned.
Need a reliable partner behind the scenes?
Let's TalkWho I Help
I work best with founders who need reliable support managing the financial and operational side of their companies.
Supporting businesses that operate through:
Services include financial reporting, reconciliation, operational coordination, and business administration.
Supporting founders managing:
Including:
Portfolio
A look at the type of accounting and finance work I can support. All demonstration projects use fictionalized, sample data and contain no confidential client information.
A demonstration project showing how marketplace sales and settlement data can be organized, classified, reconciled, and prepared for financial reporting.
A demonstration project covering transaction categorization, bank reconciliation, AP/AR review, financial statements, account reconciliations, and month-end reporting.
A demonstration project showing how production and inventory information can be analyzed to understand cost per unit, wastage, variances, and profitability.
A demonstration project showing how financial data can be compared against budget to identify significant variances and provide useful management information.
Platform Knowledge
The finance, operations, and reporting tools I use to keep founder-led businesses organized.
Finance
Operations & Productivity
Reporting & Analysis
E-commerce & Payments
Experience & Expertise
Finance
Executive Support
Operations
My Approach
I believe founders should not spend their days chasing invoices, updating reports, following up on tasks, organizing workflows, or managing recurring administrative responsibilities.
My role is to create structure, visibility, and consistency across finance and operations so business leaders can focus on growth, strategy, and decision-making.
Think of me as the reliable person behind the scenes helping keep the business organized, informed, and moving forward.
Let's Work Together
I help founders manage finance operations, executive support, and business administration so they can spend less time in the back office and more time building their companies.
Finance. Executive Support. Operations. Let's build systems that support growth.
QuickBooks Online
Xero
Microsoft Excel
Google Sheets
Power BI
ClickUp
Notion
Asana
Trello
Slack
Microsoft Teams
Google Workspace
Amazon Seller Central
Shopify
Walmart Marketplace
eBay
Stripe
PayPal